Helping you win hearts and market share.
Helping you win hearts and market share
Welcome to Mindhack, my creative and strategic consultancy.
My greatest skill is creating high-impact campaigns that attract more customers for your business and, just as importantly, more love for your brand.
Making money is good. But if your business can also turn customers into admirers or, even better, into adorers, that’s a huge long-term advantage over your competitors.
Over the years, my approach has helped challenger brands punch above their weight (and eventually own their sector) and big brands rediscover their edge.
Whether it's rethinking your proposition or creating a fresh new campaign from the ground up, I bring strategic clarity and creative cut-through to the table.
If you want to genuinely stand out, say something worth hearing and win hearts and market share, get in touch.
Xanthos Christodoulou | Writer, Creative Director & Strategist
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What clients say
“The journey with Xanthos has lasted for many years, in various guises and roles. He has an excellent eye for brand. If you are thinking of hiring him, you won't be disappointed.”
Alastair Stewart
Board Observer and Company Adviser
“Xanthos has exceptional skill in breaking down a client brief. If you are not sure what you want to say, he will help you work it out. He has the rare ability to think with true originality.”
Oliver Griffin
Managing Director
“Xanthos is first class....highly creative thinking that really drove our expansion.”
Nicholas Hoare
Chief Executive Officer
“Xanthos has an intuitive creative and strategic brain that always lands on the best solution to create cut-through for the brand as well as deliver commercially.”
Debbie Britton
Chief Marketing Officer
"Xanthos combined creative flair with strategic know-how to help us successfully launch our UK brand in one of the world’s most competitive markets."
Manni Sehmbi
Director of Sales and Business Development
"Xanthos is a master of brand development, he helped transform the etc.venues' brand from a UK challenger to a global industry leader."
Adam Simpson
Commercial Director