Art Story

Positioning | Tone of Voice | Messaging | Visual Identity | Campaigns

 

Many art consultants have an elitist attitude, which can alienate potential buyers - even those from the corporate sector. The campaign theme 'Reframing Art Consultancy' reflects Art Story's client-centred, more personal approach to art consultancy. The new positioning informs all of their media channels – including a new website, a video promo and a sponsored LinkedIn campaign (examples below).