Bensons for Beds

Viral campaign

Positioning | Tone of Voice | Messaging | Visual Identity | Campaigns

Bensons for Beds enjoyed a serious spike in sales with this hugely successful viral video (below) which was number four in YouTube’s most globally viewed videos for a whole week. It was featured on BBC 1, ITV and Channel 4 news, and covered in all the UK tabloid press. CNN, ABC news and ESPN featured it over in the US. Blue Peter even created their version of it, beating the initial world record which we set.

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