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etc.venues
US launch campaign
Positioning | Tone of Voice | Messaging | Visual Identity | Campaigns
Following success in the UK, etc.venues wanted to celebrate their first US opening across the pond in style. Huge bio-degradable ‘etc-pink’ balloons were tied to landmarks across New York City with an invitation for New Yorkers to take a selfie (with the balloon) and post on their social feeds. Watch the video to check out how the stunt became viral.
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