Peugeot

Positioning | Tone of Voice | Messaging | Campaigns 

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The Peugeot 3008 is a family car with advanced tech which enhances driving, safety and security. Customer research showed that focussing on technology could potentially alienate people so we developed a playful idea that made the car’s tech accessible and appealing. This was supported by an online promotion called spot3008 which offered customers the opportunity to win a trip into space if they could find 20 hidden 3008s on roof tops within a 360 degree panoramic of London. The campaign won a Campaign magazine Commendation and generated plenty of test drives and awareness.

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