Source Recruitment

Positioning | Tone of Voice | Messaging | Visual Identity | Campaigns

 

In the fun yet challenging landscape of the creative industry, professionals often encounter unique pressures and uncertainties. Many candidates can feel overwhelmed by the competitive nature of the industry and the fear of stagnation. This irreverent recruitment campaign sought to connect and empathise with creative people by reflecting these sentiments honestly, showcasing experiences that resonate and, using an eraser as a simple metaphor, positioning Source as agents of change.